I get the economics of spam. I commonly configure FreeBSD systems to route packets or serve as VoIP switches. One computer programmed to examine and route billions of tiny little packets each day. Routing billions of packets or 100’s of thousands of minutes of calls nets you just enough money to pay for the server. I imagine such it is for spam.
Having continuously run mail servers since 1990, I’ve been part of the spam battle since before everything went to heck. We’ve had customers that had questionable email advertising practices, customers that couldn’t stand even a single spam and a lot more customers, like the rest of us, that put up with it and deal with it as best we can.
Like people, spam has moved on from email. spam is an online graffiti that covers any corner of our online world that doesn’t actively scrub it off… except where graffiti tends to gravitate to areas where it can be easily seen, spam has the unique ability to colonize areas that may never be seen — that have the vague hope of possibly being seen.
Like my blog. I have 5 followers right now. Maybe a handful of other people I’ve goaded and guilted into reading my blog. Should you successfully spam my blog, what do you get? Maybe you’re hoping for a share in my eventual fame? Fair enough.
But unlike my blog (which is very new), my blog software (wordpress) is quite mature. It has been on the front lines of the blog spam problem. The default settings are to put “nofollow” in any comment link and to have comment moderation enabled. So I have to approve your spam comment and even then your link won’t help your pagerank. Who clicks on links that are spam in comments? How vanishingly small is that market.
Maybe the two spammers that have found my blog were just testing. Here’s a time saver: this site has comment moderation and nofollow, so go away … 🙂